About Us

Establishment of YP World

YP World Trading was established in 2013 by the Chin siblings, driven by a shared passion for delivering exceptional pet care solutions. Initially operating as a trading business specializing in pet food and accessories, the company quickly gained traction in the market. In 2015, recognizing the potential for growth and the importance of creating distinctive value, they transitioned to focus on developing house brands and building a diverse portfolio of products tailored to meet the unique needs of pet owners.

Through innovation and dedication, YP World Trading has successfully launched and nurtured multiple brands catering to various market segments and price points. Notable brands such as Urbanwolf Adventures, Rich Choice, Carry’s, I-Bunny, and Rich. Co has gained strong recognition for its quality and reliability, reflecting the company’s commitment to excellence.

With a visionary mindset and sharp business acumen, the Chin siblings, supported by their skilled team, have transformed YP World Trading into one of Malaysia’s largest pet product distributors. Renowned for its extensive range of pet care solutions, the company has established itself as a leader in the industry and a proud ambassador of Malaysian ingenuity and excellence.

Years of Experience

Active Accounts

0 +

SKUs

0 +

Our Present

YP World Trading serves over 1,500 retailers, including top regional clients, while supporting catteries, kennels, and shelters. Our wholesale network covers Malaysia and extends to Brunei, Indonesia, and Thailand, with plans for further global expansion.

With a portfolio of 20+ proudly Malaysian brands, we cater to diverse market needs, showcasing our commitment to local excellence and quality pet care.

Our Ambition (Vision)

We aim to become Malaysia’s leading pet product company that delivers quality and innovation to local and international markets, showcasing the excellence of Malaysian-made products, bringing pride to our nation and earning the trust of pet lovers worldwide.

Our Commitment (Mission)

Our commitment is to provide the best products for pets at affordable prices, elevate the standards of pet care, and bring pride to Malaysian companies and brands on a global scale.

The YP’s Journey

2013 - 2014

2015 - 2017

2018 - 2020

2021 - 2023

2024 - Present

2013 - 2014
Humble Beginnings

YP World Trading was founded in 2013 by the Chin siblings, operating from a modest 1,400 sqft rented shop lot. Initially, the business focused on trading pet food and accessories through van sales. In 2014, the company transitioned from an enterprise to YP World Trading Sdn Bhd, laying the foundation for future growth.

2015 - 2017
Building Our Brands

In 2015, we launched our first house brand, Carry’s, introducing a dry cat food series to the market. This success fueled our expansion across West Malaysia, leading to the acquisition of additional shop lots for office and warehouse needs. In 2016, we established two of our best-selling brands, Urbanwolf Adventures and Rich Choice, and expanded into East Malaysia, Brunei, and Indonesia. By 2017, our portfolio grew significantly, encompassing cat, dog, bird, and fish food under multiple new brands.

2018 - 2020
Expanding Our Reach

By 2018, we achieved over 1,000 active accounts across Malaysia and neighboring countries. This rapid growth prompted the purchase of a 3-acre land in 2019 to expand our warehouse capacity and house a new administration office. Despite challenges, construction of the new premises commenced in 2020 following the lockdown period.

2021 - 2023
New Milestones

In 2021, we completed our expanded warehouse, streamlining operations. By mid-2022, our headquarters relocated to a newly completed administration office. Engaging in prominent events like Pet Expo 2023 and various marketing initiatives, we strengthened our brand presence while creating over 130 local job opportunities.

2024 - Present
Accelerating Growth

By 2024, YP World Trading proudly served over 2,000 active accounts with a diverse portfolio of 1,500+ product SKUs. Collaborating with renowned breeders, we ventured into the breeder’s market and acquired a 2-acre land for a second warehouse to support our continuous expansion.