About Us

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Establishment of YP World

YP World Trading was established in 2013 by the Chin siblings, driven by a shared passion for delivering exceptional pet care solutions. Initially operating as a trading business specializing in pet food and accessories, the company quickly gained traction in the market. In 2015, recognizing the potential for growth and the importance of creating distinctive value, they transitioned to focus on developing house brands and building a diverse portfolio of products tailored to meet the unique needs of pet owners.

Through innovation and dedication, YP World Trading has successfully launched and nurtured multiple brands catering to various market segments and price points. Notable brands such as Urbanwolf Adventures, Rich Choice, Carry’s, I-Bunny, and Rich. Co has gained strong recognition for its quality and reliability, reflecting the company’s commitment to excellence.

With a visionary mindset and sharp business acumen, the Chin siblings, supported by their skilled team, have transformed YP World Trading into one of Malaysia’s largest pet product distributors. Renowned for its extensive range of pet care solutions, the company has established itself as a leader in the industry and a proud ambassador of Malaysian ingenuity and excellence.

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Years of Experience
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Our Present

YP World Trading serves over 1,500 retailers, including top regional clients, while supporting catteries, kennels, and shelters. Our wholesale network covers Malaysia and extends to Brunei, Indonesia, and Thailand, with plans for further global expansion.

With a portfolio of 20+ proudly Malaysian brands, we cater to diverse market needs, showcasing our commitment to local excellence and quality pet care.

Our Ambition (Vision)

We aim to become Malaysia’s leading pet product company that delivers quality and innovation to local and international markets, showcasing the excellence of Malaysian-made products, bringing pride to our nation and earning the trust of pet lovers worldwide.

Our Commitment (Mission)

Our commitment is to provide the best products for pets at affordable prices, elevate the standards of pet care, and bring pride to Malaysian companies and brands on a global scale.

The YP’s Journey

2013 - 2014
2015 - 2017
2018 - 2020
2021 - 2023
2024 - Present