YP World Trading Sdn. Bhd.| IIPE 2026
Indonesia International Pet Expo (IIPE) 2026 was held from 4 to 6 September 2026 at the Indonesia Convention Exhibition (ICE) BSD City, Tangerang.The event is one of the largest pet industry exhibitions in Indonesia and Southeast Asia. Themed “Unleash The Energy” in conjunction with IIPE’s 10th anniversary, the exhibition brought together more than 300 exhibitors from over 10 countries, occupying six exhibition halls and showcasing a wide range of products and innovations within the pet industry.
In conjunction with the event, YP World Trading Sdn. Bhd. participated as Century Pet Food indonesia in the exhibition by featuring two of its key brands, Urbanwolf Adventures and Rich Choice, with the aim of introducing them to the Indonesian market. This participation formed part of the company’s ongoing efforts to expand its market reach and strengthen brand awareness at the international level.
IIPE 2026 also served as the platform for the official launch of Rich Choice in Indonesia, marking another significant milestone in the brand’s development. The launch created new opportunities for the company to introduce its pet nutrition products to local consumers while establishing new business networks within the Indonesian market. Rich choice also featured its ambassador Kucing Liar with their cat Ipan whom was featured to be the cover for the newly released Rich Choice Kibble, the Boost Pie series packaging.
At the same time, the participation of Urbanwolf Adventures marked another important step in the brand’s expansion from Penang, Malaysia to Indonesia. Its entry into this new market reflects the company’s continuous efforts to strengthen the brand’s presence and bring its pet nutrition products to a broader regional audience.
Through its participation in IIPE 2026, YP World Trading Sdn. Bhd. had the opportunity to build connections with industry players, distributors, pet communities and consumers in Indonesia. The exhibition also served as an important platform for the company to enhance brand visibility, explore new market opportunities and further strengthen its position within the regional pet industry.
